CPG & Grocery

CVS Expands Its Private Labels With an Eye on Price, Transparency and Sustainability

The pharmacy chain added more than 150 new products to its lineup

The U.S.'s largest pharmacy chain is in good company, joining retailers such as Bed Bath & Beyond, Amazon, JCPenney and Target, all of which have increasingly focused on their own in-store brands.CVS
By Richard Collings

May 27, 2021

CVS Pharmacy is capitalizing on the trend towards private label by adding more than 150 new products under its in-house brands, including Live Better by CVS Health and two new labels: Fair Trade-certified coffee label Gold Emblem and men’s personal care line Goodline Grooming Co.

Richard Collings

Richard Collings is a retail reporter at Adweek.

Recommended articles
Microlearning
View All


Maximize the Value of First-Party Data for Today and Tomorrow


The Power of Advertising on the Second Screen


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


Busting 5 Common Myths About AI in Content Creation

By Connatix


Why Nielsen’s Failure Is an Opportunity for the Industry

By Kasha Cacy, Global CEO, ENGINE


Dealing With Data Depreciation the Right Way

By PwC x Adobe


Who Are Connected Consumers and How Can You Engage and Delight Them?

By Andrew Cole