CVS Expands Its Private Labels With an Eye on Price, Transparency and Sustainability

The pharmacy chain added more than 150 new products to its lineup

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CVS Pharmacy is capitalizing on the trend towards private label by adding more than 150 new products under its in-house brands, including Live Better by CVS Health and two new labels: Fair Trade-certified coffee label Gold Emblem and men’s personal care line Goodline Grooming Co.

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