Customer Feedback Inspired Native's New Plastic-Free Paper Packaging for Its Deodorant

The all-natural product is available online in paper-based applicators in 5 different scents

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Native, a direct-to-consumer personal care brand known for its simple, safe and effective ingredients just added another dimension to its portfolio: sustainable packaging.

Starting with its paper-based deodorant applicator, the brand has committed to offering every one of its soaps, deodorants and toothpastes in sustainable packages by 2023.

While there’s certainly a trend toward more environmentally conscious packaging in the consumer packaged goods industry, Native said the impetus to shift to sustainability came from its consumers. In late 2018, customers started voicing concerns about plastic-free packaging to Native.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in