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Native, a direct-to-consumer personal care brand known for its simple, safe and effective ingredients just added another dimension to its portfolio: sustainable packaging.
Starting with its paper-based deodorant applicator, the brand has committed to offering every one of its soaps, deodorants and toothpastes in sustainable packages by 2023.
While there’s certainly a trend toward more environmentally conscious packaging in the consumer packaged goods industry, Native said the impetus to shift to sustainability came from its consumers.