Customer Experience in the Age of AI  

How the rise of AI is impacting how brands meet consumers where they are 

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Consumers are seeking personalized and sophisticated interactions when working with businesses. To build deeper and more relevant relationships, Michael Shores, head of data science at Vista, is taking a balanced approach combining analytical and algorithmic-based strategies to communicate with customers. He joined Adweek’s Elevate: AI event to discuss how Vistaprint uses advanced machine learning techniques to optimize B2C touchpoints, the challenges involved and how to solve them. 

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