Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Interior design firm Crosby Studios partnered with fashion AR try-on company Zero10 to add augmented reality features to the Crosby Studios x Fusalp collaboration inside Fusalp’s Paris flagship store. Fusalp is a French leisure wear brand founded in 1952.
The Crosby Studios x Fusalp capsule collaboration features clothing and accessories inspired by 1990s video games and the digital world. From Oct. 18 to Nov. 2, the collection will be featured in a store-within-a-store pop-up in Fusalp’s Paris flagship, allowing customers to enter a glass enclosure and virtually try on items from the collection in augmented reality using Zero10’s AR mirror.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in