The Oldest Perfume Brand in the World Built a Fragrance Empire by Ignoring Trends. Now It's Part of One

Artisanal scents are growing in popularity thanks to House of Creed

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

It’s a summer Friday morning in Manhattan, and Emmanuel Saujet has just settled into a corner table at the NoMad Hotel’s atrium restaurant. Though the Flatiron District hotel is hardly a cheap place to score breakfast (oatmeal will set you back $16 here), the NoMad has no dress code—jeans, polo shirts and hoodies predominate.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in