This Creative Shop Helps Brands Navigate the Fast-Paced Viral Landscape

Humanaut wants marketers to take risks

Specs

Who Co-founders Andrew Clark and David Littlejohn

What Creative and branding shop

Where  Chattanooga, Tenn.

Started by David Littlejohn and Andrew Clark and backed by creative veteran Alex Bogusky, Chattanooga, Tenn.-based Humanaut helps brands operate more like startups—encouraging them to take big risks—while also working with startups to invest more in their marketing and brand equity. "News is only news for about three weeks—you need those three weeks to be as big as you possibly can," said Littlejohn. The agency conceived Organic Valley's 2015 viral hit "Save the Bros" to launch a high-protein milkshake with a video that spoofed muscular guys. The spot has more than 2.5 million views on YouTube. Humanaut is also a co-founder in Felt—an app that lets consumers send handwritten cards—and handles all design, packaging and marketing. The startup recently nabbed big publicity when CEO Tomer Alpert pitched the firm during the season finale of ABC's Shark Tank. Shark Kevin O'Leary bought 10 percent of the company for $225,000.

This story first appeared in the June 13, 2016 issue of Adweek magazine.

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