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Through a partnership with entrepreneur — and his manager — Rich Kleiman, NBA star Kevin Durant is innovating on and off the court with ventures that span tech, media, and even cryptocurrency. The dynamic duo sat down with Adweek during the Challenger Brands Summit to discuss success beyond basketball.
Pivoting off the court
Kleiman and Durant’s partnership started as a manager-athlete relationship at Jay-Z’s ROC NATION Sports.
“As soon as we met, there was chemistry,” Kleiman said.
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