Adapting to Crisis

Create & Cultivate Teams With Postmates for Pandemic-Proof Retail Pop-Up

L.A. storefront offers 'window shopping' for brands owned by women of color

The pop-up storefront at Platform is open through August 29.Create & Cultivate
ian.zelaya
By Ian Zelaya

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While Americans might be hesitant to shop in stores as they reopen during the ongoing Covid-19 pandemic, Create & Cultivate is offering consumers a way to peruse items without stepping inside a physical store.

The women-focused career advice platform and events business has partnered with Postmates to open a retail pop-up in Los Angeles offering branded accessories and products from small businesses owned by women of color.

Located at Platform shopping center in Culver City through Aug.

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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