Craving Data: Predicting Food Trends That Delight Consumers 

Tastewise and PepsiCo on forecasting the future without a crystal ball 

Finding the right moment to bring food and beverage products to market was once guided by focus groups and surveys. In today’s fast-changing market, those traditional tools alone fall short. With new artificial intelligence-driven analytics, Tastewise is helping brands like PepsiCo expand their market by discovering new flavors, enhancing products, and developing clearer and more effective content for marketing campaigns.

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