Cracker Barrel Ignites a Fake Meat Food Feud With New Plant-Based Breakfast Sausage

A clash of down-home heritage and evolving consumer demands meets a backlash—and then another 'impossible' backlash

When KFC first tested faux meat at an Atlanta store in 2019, consumers responded with lines that stretched for city blocks and depleted a week’s supply of Beyond chicken-free nuggets in a matter of hours.

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