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Although the pandemic has brought great hardship to some sectors of the economy, such as hotels and restaurants, it has helped expand and accelerate others, like streaming services and food delivery.
The CPG industry falls squarely in the latter camp. In recent months, companies from Campbell’s to Smucker’s to Hormel Foods have reported an increase in sales following the rush to grocery stores to stock up on supplies.
For Brad Hiranaga, General Mills’ chief brand officer of North America, the moment has brought both opportunity and responsibility.
“As a company, we’ve [had] a purpose for a long time.
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