Anheuser-Busch InBev is debuting a non-alcoholic version of Corona beer infused with vitamin D, an industry first that aims to tap into the growing moderation movement and add a dose of bottled sunshine to the winter season.
The concept for Corona Sunbrew 0.0%, which has been two-plus years in the making, originally came from partner David Miami, the creative agency that also handled the launch campaign. The product drops first in Canada, which has been particularly hard hit by the omicron variant of Covid-19 and related lockdowns.
Liquor
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