Corona Employs AR to Show How Plastic Is Destroying Oceans and Beaches

'Plastic Reality' is the latest initiative from the brand as it becomes plastic net zero

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In its desire to become net zero, AB InBev’s Mexican beer label Corona has been recovering plastic released into the ocean and beaches, and to mark World Ocean Week, it released an augmented reality (AR) experience to challenge consumers to reduce their own personal plastic footprint.

“Plastic Reality” users will be able to estimate their annual plastic footprint by answering some basic questions around their consumption habits. That footprint is visualized through AR pieces of plastic that wash ashore in their world.



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