Corona Employs AR to Show How Plastic Is Destroying Oceans and Beaches

'Plastic Reality' is the latest initiative from the brand as it becomes plastic net zero

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In its desire to become net zero, AB InBev’s Mexican beer label Corona has been recovering plastic released into the ocean and beaches, and to mark World Ocean Week, it released an augmented reality (AR) experience to challenge consumers to reduce their own personal plastic footprint.

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