Corona Is Rolling Out Sustainable Packaging Made From Barley Straw, Using 90% Less Water

Innovation will be piloted in Colombia and Argentina ahead of a possible global launch

Corona barley straw packaging
The packaging is made using a blend of barley and recycled cardboard.

Corona, the AB InBev-owned beer, has rolled out new sustainable packs made from Barley straw fibers in Colombia as part of a pilot that could see the innovative packaging introduced globally.

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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