CPG & Grocery

More Consumers Are Seeking Solace in an Unlikely Quarantine Ingredient: Spam

The brand is on pace to have its sixth consecutive year of growth

three slices of spam — Although over 80 years old, the canned meat product fulfills many of today's demands.Spam

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Three things have been happening since schools and nonessential businesses closed in March to help slow the spread of the novel coronavirus: First, people have been buying a lot of nonperishable packaged food items from big name brands they know and trust. Second, the number of Americans cooking at home and experimenting in the kitchen has increased. And third, due to newfound pressures on the supply chain, the nation is facing a meat shortage.

Each of these developments has proven particularly beneficial for Spam, the canned meat brand that debuted over 80 years ago.

Yesterday,