Consumers More Open to Spending, but Less Comfortable Entering Stores

The combination is a positive sign for ecommerce

people at a register
About half of consumers expect the pandemic to disrupt their lives for six months or more. Getty Images

Key Insight:

New numbers suggest that consumers are feeling both better and worse about the state of shopping.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.