Consumers Are Looking to the Future—Brands Need to Do the Same

Too many marketers are caught in the wrong phase and missing their buyers

a computer screen with a bunch of images floating out of it like airplanes, headphones, a globe
Pinterest's latest study shows that consumers are falling back into future-looking habits. Getty Images

Last week, my daughter invited me to a Pinterest board called “Things for our puppy.” Except we don’t have a dog. We have no plans to get one.

Andréa Mallard is chief marketing officer at Pinterest, where she oversees the global marketing and creative teams responsible for telling the Pinterest story to Pinners and advertisers all over the world.