Comedy Central, Sony Among SXSW Experiential Award Winners

Festival added a new award to the lineup

Comedy Central built its presidential Twitter library at SXSW for the sixth time. Dianna McDougall/Adweek

Last March, South by Southwest created a new awards program, the SXSW Creative Experience Arrow Awards, to honor the growing experiential focus at the festival. This year, in a bid to recognize that continued growth of experiential, SXSW added a new award, Best Exhibition Experience, to the Arrow Awards.

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.