Color and Diversity Must Be the Norm in TV and Advertising

Understanding starts with empathy

oprah meghan markle
Oprah's recent interview with Prince Harry and Meghan Markle brought to light how colorism still exists. Joe Pugliese/Harpo Productions

Authentic brands embrace and reflect the diversity of the people and markets they serve. Diversity is a core pillar of an authentic brand’s marketing approach. For marketers, understanding diversity starts with empathy. An empathic brand recognizes the experiences, outlooks and feelings a group of people may hold and reflects those insights through its marketing. 

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@rafic Rafic Sinno is an assistant professor of business at the University of Dubuque and an enthusiastic educator. He is also a member of our Adweek Academic Council.