Rafic Sinno is an assistant professor of business at the University of Dubuque and an enthusiastic educator. He is also a member of our Adweek Academic Council.
Color and Diversity Must Be the Norm in TV and Advertising
Understanding starts with empathy.
Challengers Are Filling Gaps and Creating Consumer Countercultures
Purpose-driven and authentic challenger brands have risen to address the needs of emerging consumer counterculture segments.