Rafic Sinno

Rafic Sinno

Assistant Professor of Marketing, University of Dubuque
Rafic Sinno is an assistant professor of business at the University of Dubuque and an enthusiastic educator. He is also a member of our Adweek Academic Council.

Challengers Are Filling Gaps and Creating Consumer Countercultures

Purpose-driven and authentic challenger brands have risen to address the needs of emerging consumer counterculture segments.