College Football Is an Epic Battleground in Wieden + Kennedy's First Work for Fox Sports

Clans clash in NCAA preview spot

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No replays. No compromises. No thoughts of next week, or even tomorrow. The only goal: Destroy your rivals at all costs.

College football is an all-out clash of clans in Wieden + Kennedy’s dramatic debut ad campaign for its newest client, Fox Sports.

NCAA football season starts Saturday, Aug. 26, and anthem spot, “Don’t Look Ahead,” previews the passionate, almost tribal energies that define college sports fandom today. Robert Gottlieb, evp of marketing at Fox Sports Group, described the new work to Adweek as “a stake in the ground for Fox Sports’ college football coverage” and a symbol of its new partnership with W+K, which split



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