Colgate-Palmolive Aims to Turn Toothbrushing Into a Quiet Moment of Mindfulness

And use the opportunity to collect more user data, too

Hum toothbrush and the Headspace logo
Colgate-Palmolive reported net sales grew 5.5% to $4.2 billion during Q3 of 2020. Colgate, Hum

Through a new partnership with meditation app Headspace, CPG manufacturer Colgate-Palmolive is hoping its smart electric toothbrush Hum can create a sense of calm for people doing their best to get to the end of 2020.

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@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.