Coca-Cola Wiped Its Social Media Accounts, Then Relaunched With a Positive, Happy New Look

The brand chose World Kindness Day for the repositioning

Coca-Cola has a new vision for its social media, and it has a lot to do with positivity. Coca-Cola

If you looked at any of Coca-Cola’s social media accounts over the weekend, you may have noticed … well, nothing. Not that there was nothing new, but there was no content at all. The brand wiped all of the content from its Facebook, Twitter and Instagram—but not for long.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.