Coca-Cola Sidelines Super Bowl Ads for the Second Year in a Row

The soft drink giant has its hands full rebuilding its agency partnerships

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For the second consecutive year, Coca-Cola has decided not to play in this year’s Super Bowl, as the beverage brand focuses on existing sports marketing plans.

The move leaves rival Pepsi’s Super Bowl 56 presence without a major challenger during the broadcast. Pepsi previewed its “cinematic, supersized, five-headliner” Halftime Show lineup earlier this week.

The brand spent about $10 million on ads during the 2020 Super Bowl. To put that number in context, Coca-Cola spent $2.78 billion on advertising in 2020, down from $4.25



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