Coca-Cola Brings Back ‘Share a Coke’ Campaign With Sticker Packaging and an Armchair Vending Machine

This marks the fifth year of the campaign

Coca-Cola turned a cozy armchair into a vending machine for its new campaign. Coca-Cola

The weather is finally warming up and it’s truly starting to feel like summer. Right on schedule Coca-Cola is here to remind you to grab a cold Coke on a hot day, and find that coveted bottle with your name on it, with the return of the “Share a Coke” campaign.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@ktjrichards Katie Richards is a staff writer for Adweek.