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Though the Covid-19 pandemic has hurt businesses across the advertising industry, a recent Deloitte survey shows that CIOs and CMOs are still in a strong position. Confidence among CEOs, on the other hand, has dropped from 55% to 35%.
“We are seeing a striking paradox in this unprecedented environment: As many companies undergo rapid changes in digital to adapt to changing customer needs, they are simultaneously working from a defensive, operational mindset,” said Jennifer Veenstra, managing director at Deloitte Consulting and leader of Deloitte’s CMO Program.
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