Clorox Is Leaning Into Influencer Marketing and In-House Creative to Better Connect With Consumers

Using partnerships with stars like Hannah Hart and Stephen Curry

Hannah Hart stars in a video made in partnership with Glad. Clorox

With the half-year mark rapidly approaching, the Clorox Company’s marketing team is zeroing in on two major focuses for the rest of the year: influencer marketing and in-house content creation.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
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