Class-Action Lawsuit Alleges Avon Discriminated Against Pregnant Women

Suit challenges the company's brand message of female empowerment

'Women apply to work at Avon, believing that the company will empower them to succeed,' the lawsuit states. Getty Images

A New York law firm has filed a class-action lawsuit on behalf of two former Avon employees alleging the beauty company practiced “systematic discrimination” against women “based on pregnancy, maternity and the rights of nursing mothers to pump breast milk at work.” The suit, which was filed today in the United States District Court for the Southern District of New York, takes aim at the company’s branding, specifically its claims that it’s a “company for women.”

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@KristinaMonllos Kristina Monllos is a senior editor for Adweek.