Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
This year has been an emotional rollercoaster for soccer fans with Lionel Messi’s move to Miami, Cristiano Ronaldo’s move to Saudi Arabia, Megan Rapinoe’s retirement following the Women’s World Cup and David Beckham’s resurgence with a monster hit docuseries on Netflix.
But while all those names have grabbed the lion’s share of headlines (and brand recognition) in the sport over the past year, there’s one name that stands out to Canadian fans that’s finally getting a moment in the spotlight.