Chuck E. Cheese’s Lowers the Lights and Noise Once a Month for Kids With Autism

Pizza chain rolls out Sensory Sensitive Sundays

Even in the wide world of restaurants, there are very few places like Chuck E. Cheese’s, those caverns of mayhem where mobs of children come to  play video games, crawl through Skytubes and scarf down pizza amid the cacophony of beeping sounds, screaming toddlers and the music from Chuck E.’s band powering through a set on stage. Every year, some 40 million kids pile into the restaurants to relish in this sensory overload.

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This story first appeared in the May 15, 2017, issue of Adweek magazine. Click here to subscribe.