Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Chobani is rolling out a line of children’s clothing next week to promote Chobani Gimmies, a line of Greek yogurt snacks, including milkshake drinks and yogurt tubes. Chobani launched the line late last year and is now hoping to gain some momentum for the brand in 2019.
The line includes a bean bag chair, onesies, hoodies, jewelry, jean jackets with patches and more. While the brand will be sending out packs of the exclusive items to a select number of influencers, Chobani is hoping to create some hype around the limited edition products by staging a daily drop on its website.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in