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Following a year of product launches, Chobani is rolling out a national ad campaign that both showcases its expanded portfolio and underscores the company’s mission to provide the public with healthier food.
More than just yogurt
A 30-second animated spot, made in-house, presents a future where humans, robots and nature live in harmony. Chobani’s yogurt, creamer, oat milk, probiotic drink and cold brew coffee appear to sit comfortably next to fresh berries, peaches, lettuce and tomatoes.
“We are putting the message out there that Chobani is now more than just a yogurt company,” Meredith Madden, svp of marketing strategy and insights at Chobani, told Adweek.
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