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To celebrate the spookiest time of the year, food and beverage company Chobani updated several flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging.
The seasonal packaging features skeletons, witches, black cats and other spooky imagery. Shoppers can scan the QR code on each package and on in-store displays to load a Trick or Treat augmented reality experience that allows them to go trick or treating by knocking on doors that appear in front of them in AR.
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