Chicago Bears Use AR to Interact With Fans Outside Soldier Field

Football fans can scan QR codes near two statues and pose with virtual players

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Chicago Bears fans have a new way to celebrate their team before they ever enter Soldier Field for home games.

By scanning the QR codes next to statues of team founder George S. Halas and iconic player Walter Payton outside Ticketmaster Plaza (formerly Gate 0) at Soldier Field, fans can launch an augmented reality experience using the Chicago Bears Official App.

Plaques near the statues will allow fans to learn more about the Bears legends.



a woman posing with two different football players
Fans can take photos with current team stars.Chicago
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in