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There aren’t many actors who could strum a bacon-wrapped guitar as if it’s a perfectly normal thing to do. Leave it to Charlie Day—probably best known for It’s Always Sunny in Philadelphia where he brings humanity and truth to comedically debasing his character Charlie Kelly—who makes goofy, weird visual gags land with ease in DirecTV’s latest campaign.
The two new 30-second spots from BBDO promote DirecTV’s NFL Sunday Ticket package. Day is joined by Dallas Cowboys quarterback Dak Prescott in one spot and will be paired with other NFL stars like Pittsburg Steelers wide receiver Antonio Brown and Atlanta Falcons linebacker Vic Beasley in the coming weeks.