CEO of Belvedere Is Championing an ‘Innovation Revolution’

Millenials are interested in an artisanal vodka experience, says Rodney Williams.

Editor: Josh Rios

PALM SPRINGS, Calif.—As liquor goes, vodka sales typically peak in the autumn. It’s the perfect time of year for Rodney Williams, global president and CEO of Belvedere Vodka, to start planning for next year’s batch. One of the things that has him most spirited about the LVMH brand is the launch of two new single estate vodkas, each of which includes rye planted in different parts of the brand’s native Poland.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@stephpaterik stephanie.paterik@adweek.com Stephanie Paterik is the executive editor of Adweek, where she leads the editorial staff and strategy.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}