How Wine Companies Build Their Brands With Little Advertising

From labels to sponsorships, there are several techniques

Whether you were introduced to the brand’s signature pink, sweet White Zinfandel as you tip-toed your way into wine drinking or spotted its label—its logo paired with a black-and-white illustration of its St. Helena vineyard—in the budget wine aisle of your grocery store, you’ve heard of Sutter Home. That’s no surprise, and it’s certainly not an accident.