How Wine Companies Build Their Brands With Little Advertising

From labels to sponsorships, there are several techniques

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Whether you were introduced to the brand’s signature pink, sweet White Zinfandel as you tip-toed your way into wine drinking or spotted its label—its logo paired with a black-and-white illustration of its St. Helena vineyard—in the budget wine aisle of your grocery store, you’ve heard of Sutter Home. That’s no surprise, and it’s certainly not an accident.

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