Cats Revolt Against Back Market's Mission to Give More Lives to Electronic Devices

The campaign introduces the new brand signature 'Hello again'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The cats are coming for us, as they stage a revolution against refurbished electronics marketplace Back Market’s mission to give second-hand devices more than one life.

Back Market, launched in 2014, serves customers across 16 countries across Europe and the U.S. and employs 650 people in offices in New York, Paris, Berlin, Bordeaux and Barcelona, repairing old electrical devices and selling them on. The company raised $510 million in January and is one of France’s highest valued unicorns at $5.7

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in