CarMax Wants You to Take a Trip to Dunkin' During Your Next Test Drive

The brand is inviting customers to ‘do donuts’ for 24 hours

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Buying a new car can be stressful—and pressure from family members or pushy salespeople doesn’t help. To make sure your new ride checks off all your boxes, you might need to see if the speakers can handle your road trip playlist, the trunk can carry your groceries and the cupholder is the right size for your favorite drink.

CarMax isn’t interested in rushing a sale. Instead, the brand believes that a coffee and a donut pair perfectly with a long test drive.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in