Cannes Lions

At Cannes, Industry Critics Discuss How the Climate Crisis Fuels Adland's Talent Wars

Pressure from young creatives is forcing agencies and brands to 'put their money where their mouth is'

a man with a $100 bill over his mouth — Adweek partnered with the World Federation of Advertisers on a video series about sustainability and marketing in Cannes.World Federation of Advertisers; Getty; Perets

By Kathryn Lundstrom

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Study after study shows that Gen Z is stressed out about the climate.

And when it comes to their careers, younger generations say they want their employer’s actions to align with their values.

But despite a growing movement to hold ad agencies accountable for the work they produce for clients doing harm to the planet, industry players continually fail to make the connection between their struggle for talent and the environmental impact of their work, said Solitaire

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability editor.

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