Voice

Cannabis Brands Put Too Much Focus on Women Who Want CBD Without a High

They’re missing an entire segment of their female consumer base

A woman is behind a herbal cannabis counter; she is helping a customer check out on an iPad
Women want to use CBD for self-care, but some of them also want to smoke and get high for the same reason.Courtesy Getty Images
By Kimberly Dillon

April 24, 2019

If you have been following the cannabis industry, you’ll notice the meteoric rise of CBD and its appeal to the archetypal soccer mom. Why not replace that glass of wine with a little something different?

Kimberly Dillon

Kimberly Dillon is the founder of Plant & Prosper.

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