Kimberly Dillon is the founder of Plant & Prosper, a cannabis strategy practice that works with both THC and CBD clients across the country. She was the former CMO of Papa & Barkley and currently lives in Los Angeles.
Transparency in Cannabis Is Needed Now More Than Ever
Especially following the scandals with vaping and e-cigarettes.
Cannabis Brands Put Too Much Focus on Women Who Want CBD Without a High
They’re missing an entire segment of their female consumer base.
It’s Time to Put an End to Whitewashed Cannabis Marketing
Using only white people in campaigns isn’t destigmatizing marijuana; it’s racist.
How to Create a Cannabis Product That Complies With Laws While Captivating Consumers With Its Packaging
It needs to be straightforward, clear-cut and dazzling.