Cannabis Brands Put Their Trippy Twist on April Fools' Day Stunts

Moving further into the mainstream, weed inspires its own industry and others to play seasonal pranks

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

The eyes are the windows to the soul, so the saying goes…and the fingertips are a dead giveaway that you’re fully lit.

That’s true for users of a new tell-all beauty product from Canadian cannabis brand Mood Ring, described as “a first of its kind, scientifically-formulated color-changing nail polish.”

Paint it on, toke it up and wear your stoned status on (or near) your sleeve within 30 minutes.

The line, called Hippy Fingerz, infuses cannatropic liquid crystals into the polish that change form and color depending on the amount of THC in the body.

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