Cann Crashes the Super Bowl With Wild Posters in LA That Call for 'Substance Equality'

THC-infused beverage follows in the footsteps of Weedmaps in challenging censorship of cannabis marketing

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Cann, a THC-infused drink with a celebrity following and a provocative brand voice, is going guerrilla for the Super Bowl with an outdoor campaign challenging alcohol’s lock on advertising during the Big Game.

In colorful posters debuting today within a 10-mile radius of SoFi Stadium in Los Angeles, Cann is showing off what co-founder Luke Anderson calls its “sharp-elbowed opinions” and pushing for “substance equality.”

The wild postings, in a pop-art Warholesque style, use footballs, goal posts, jerseys and helmets as central images, artfully covered with large and small print. The



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