Top 5 Cannabis Marketing Moves of 2021

From activations to campaigns to film

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A new edible brand in Massachusetts called Bubby’s Baked cooked up “the world’s largest cannabis infused brownie,” a gooey 850-pound confectionary throwback with enough THC—20,000 milligrams, to be exact—to medicate the population of Provincetown and a few other cities combined.

Weed brand Smarty Plants, meanwhile, built an entire content world on its website and packaging, promising “free knowledge” and taking fans down a time-sucking rabbit hole of vintage commercials, ‘80s pop culture and geeky ephemera.

These two pieces of cannabis marketing stand out for all the right reasons: They’re bold and innovative, they play by the rules—no matter how complicated those guidelines are—and they’re smart and subversive.



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