Product Innovation

Candy-Coated, Bright Pink Mac & Cheese? Kraft Cooked It Up for Valentine's Day

The sweet-and-savory flavor is the latest marketing stunt from a brand thriving in lockdown

pink-candy-mac-cheese-2021 — Kraft launched a limited-time, candy-coated mac and cheese. Kraft

January 27, 2021

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Send a bouquet of roses on Valentine’s Day? That’s so unimaginative. Life-sized teddy bear or heart-shaped photo frame? Yesterday’s news.

T.L. Stanley

@TLStanleyLA
terry.stanley@adweek.com

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Product Innovation

Candy-Coated, Bright Pink Mac & Cheese? Kraft Cooked It Up for Valentine's Day

The sweet-and-savory flavor is the latest marketing stunt from a brand thriving in lockdown

T.L. Stanley

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T.L. Stanley