Canada's Charming PSAs About Getting 'Barely High' Won't Judge You. Just Don't Drive

McCann and the Perlorian Brothers skip the lecture and remind you to enjoy that light buzz at home

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

There’s a big difference in how it feels to be stoned out of your mind versus just “barely high,” but a new PSA campaign out of Ontario wants to remind cannabis fans that any level of buzz is enough to make you an unsafe driver.

Created by McCann Worldgroup Canada for the government of Ontario, the “Barely High Is Still Too High to Drive” campaign features brief, surprisingly charming vignettes about everyday people getting just a bit high.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in