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Sonic branding is a hot topic among marketers these days, but one might assume the idea of branded sounds (like the click of a Zippo lighter or the fading static of HBO’s logo) is limited to ads that have, you know, audio.
However, Coca-Cola’s newest European campaign, “The First Print Ads You Can Hear,” proves that sometimes even a still image can conjure a sound in your mind. The work is from agency network David and was led by its Miami office.