Can Siri and Alexa Help Breathe New Life Into Encyclopedia Britannica?

Guardians of History, a new voice-activated adventure, will furnish the answer

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Millions of consumers have grown to rely on their virtual assistants with commands like, “Alexa, set the timer for 10 minutes” and “Hey Siri, what’s the weather forecast?” And soon, some of us might enlist the help of our voice-recognition devices for a noble task that basically amounts to: “OK Google, let’s help keep Encyclopedia Britannica around.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...