Can a Reindeer With a Diversity Agenda Topple the Christmas Elf From His Shelf?

A look inside the strange business of selling holiday traditions to Americans

Reindeer in Here comes with a book that details the character's adventures with its diverse friends—all for $29.99. - Credit by Reindeer in Here
Headshot of Robert Klara

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.